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Key responsibilities include:
§ Manage the marketing launch plan process, working with key stakeholders to develop integrated launch plans, coordinating with external suppliers to execute advertising, promotions, customer outreach programs, PR, and media outreach.
§ Collaborate with management to ensure all collateral materials (product presentations, brochures, applications notes, etc.) are complete and available at the time of product launch
§ Develop brand messaging including positioning and key messages. Develop the materials and communications programs to drive market awareness and client engagement
§ Lead media relations including article writing and placement, press release writing and distribution, and media/editor targeting
§ Write and edit corporate and product press releases
§ Develop promotional programs to generate leads, including the development of advertisements, promotional pieces, and digital and direct mail campaigns
§ Collaborate with webmaster to enhance web site with additional content, improved design, and lead generation activities